apnekoi: Bored now.

Bored now

There's a sentiment -- part genuine, part manufactured -- running through the technology community that, following the iPhone 5 event, Apple has become boring. That the iPhone looks pretty much the same this year as it did last. Of course, this meme is unburied, reanimated, and set to lurch following every new device announcement. Apple leaves themselves open to it because, for the last 3 releases, they've been iterating on essentially the same hardware design. They're not rolling dice. They're not spinning chaos. They're relentlessly working towards something they've had in mind since 2005. Something inevitable. Something unmolested by the whims, vagaries, and expectations of kitsch and trendiness.

In that regard, Apple is boring.

Especially when compared to how much Nokia has changed their design every year, from the N9 to the Lumia 900 and Lumia 920.

Samsung from the Galaxy S to Galaxy S II and Galaxy S III.

HTC from the EVO 4G and Thunderbolt to the and One X.

And, of course, Lamborghini's from the Murci?lago to Gallardo and Aventador.

As Phil Nickinson said on the Android Central podcast last night, that's the easy story. It's the first ten words. And maybe that's why even I'm bored now?

Iphone 5