?AmazonCare? Might Be The Next Page Amazon Takes Out Of Apple?s Playbook

Amazon might enjoy only very thin to nonexistent margins on its Kindle hardware, according to most industry watchers, but it looks to be cooking up a plan to extend device sales revenue thanks to extended warranties. That's according to trademark filings uncovered by GigaOM in a new report today. The wording of the application suggests Amazon is following Apple's lead, hoping to replicate the Mac maker's success with its AppleCare extended hardware protection plans.

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