Insights of Search Engine Marketing | SEO India Services | Digital ...

A very important part of any online campaign is Search Engine Marketing often called as search marketing. As the very name suggests, it is a process which brings traffic onto the marketed website through searches made by users in search engines. When a website is marketed in search engines, it becomes more visible in searches made by users and then websites gets traffic and generates business out of it. Most of the online marketers consider two basic processes as a part of search engine marketing; one is free business listings called Directory and Classifieds Listings and other is Paid Search Marketing.

1. Directory and Classified Listings
Directories and classifieds are the most commonly used platforms for any internet user to find a particular service or vendor. These classifieds and directories have free and paid listings as per the business and are very effective in bring business to the website owner. One may gather and segregate the list of most effective and result oriented directories and classified websites which brings business.

2. Paid Search Marketing
Paid search is one of the most widely used search engine marketing tool used worldwide. It has many forms depending on the type of paid advertisements you want to run.

PPC ? Pay Per Click
PPC is the most effective and result oriented from of Paid Search Marketing as you may easily calculate the returns on investment. In PPC an advertiser has to pay only when a user clicks on the ad which is visible on search engines or other affiliated websites.

Some of the most famous PPC programs offered by these companies are:
1. Google Ad words
2. Facebook Adverts
3. LinkedIn Ads, etc.

PPI ? Pay Per Impression
Most of the companies who offer PPC ad programs also offer PPI program where an advertiser has to pay for every impression of the ads made on different platforms. Every single visibility of ad is chargeable but charges are very low as compared to PPC program.

Banner Ads
Banner Ads are also very much trendy and many big companies go for banner ads on different websites who allow advertisers to post their ads. Banner ads are a bit costly then text ads and these banner ads also work on PPC and PPI formats.

Affiliate Programs
Affiliate Marketing is in trend these days with a number of affiliate websites are coming online these days. Affiliate programs are such ad programs where your products and services are promoted by affiliate marketers and they take a certain share of the business done.

Search Engine Marketing or SEM is very important for businesses which seeks business from Internet and want great returns through online marketing. Though Social Media Marketing and SEO Services are in great demand but SEM cannot loose its importance and can bring your instant business anytime.

Source: http://www.seomasterexpert.com/insights-of-search-engine-marketing

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