Are Google Now Promoting Black Hat SEO Tactics?

Are Google Now Promoting Black Hat SEO Tactics?

Posted by Steve on Mar 27, 2013 in Latest SEO News, Uncategorized | 0 comments

Pardon the deliberately provocative title of this post as the answer is obviously no of course they are not. However, if you have seen Google?s latest Chrome advert (shown below) in the UK you might stop and wonder, as part way through the advert they deliberately show a client breaking Google?s own terms of service.

Black Hat SEO Tactics

At about 25 seconds in, the advert shows the business owner searching Google for fashion bloggers. She then sends the blogger a satchel in the hope of favourable reviews, links or maybe both. This is clearly against Google?s own terms of service as published here. In particular this part:

Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a ?free? product in exchange for them writing about it and including a link.

Now, the question on my mind is whether this is any different from what Interflora did when they gave away free flowers to bloggers in the hope they would receive favourable reviews and/or links. Once Google found out they slapped Interflora?s rankings down, as reported on Search Engine Journal and many other places.

This isn?t the first case of double standards by the search engine giant. Take a look at this post on seobook.com for another instance of ?do as we say and not as we do?!

Please add your opinion below.

Source: http://www.sbwebconsulting.co.uk/are-google-now-promoting-black-hat-seo-tactics/

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